Building Brands With Vision

The assignment could be to introduce a sailboard for Porsche or a children's apparel line for Gerber. It might require new ideas to launch a line of shoes for Reebok or an Olympic program for Coca-Cola. Whatever the challenge, Jim Hollister has acquired a reputation as a creative marketer who finds original ways of building brand properties and promoting products to consumers.

With a decade of top-level experience in Boston's best advertising and public relations agencies - including his position as Executive Vice President and General Manager of New England's Ad Agency of the Year - he formed Hollister & Company to work with companies who were seeking new ways to help their brands and businesses grow.

Jim's experience extends to most major categories including consumer products, B2B, banking and financial services, high-tech, health care, travel, sports, and entertainment. He has been a frequent guest on QVC Television and the Home Shopping Network. He is a member of several industry and civic associations and has lectured on brand marketing and advertising at The Massachusetts Institute of Technology (MIT), and Boston University.