| The assignment
could be to introduce a sailboard for Porsche or a new software product
for Lotus. It might require new ideas to launch a line of shoes for Reebok,
apparel for Gerber or an Olympic program for Coca-Cola. Whatever the challenge,
Jim Hollister has acquired a reputation as a creative marketer who
finds original ways of building brand properties and promoting products
With a decade of top-level experience in Boston's best advertising and public relations agencies - including his position as Executive Vice President and General Manager of New England's Ad Agency of the Year - he formed
Jim's experience extends to most major categories including consumer products, B2B, banking and financial services, high-tech, health care, travel, sports and entertainment. A graduate of the University of California at Berkeley, he is a member of several industry and civic associations and has lectured on brand marketing and advertising at The Massachusetts Institute of Technology (MIT), Boston University and hosted on-line workshops for Compuserve.