The assignment could be to introduce a sailboard for Porsche or a new software product for Lotus. It might require new ideas to launch a line of shoes for Reebok, apparel for Gerber or an Olympic program for Coca-Cola. Whatever the challenge, Jim Hollister has acquired a reputation as a creative marketer who finds original ways of building brand properties and promoting products to consumers. With a decade of top-level experience in Boston's best advertising and public relations agencies - including his position as Executive Vice President and General Manager of New England's Ad Agency of the Year - he formed Hollister & Co. to work with companies who were seeking new ways to help their brands and businesses grow. Jim's experience extends to most major categories including consumer products, B2B, banking and financial services, high-tech, health care, travel, sports and entertainment. A graduate of the University of California at Berkeley, he is a member of several industry and civic associations and has lectured on brand marketing and advertising at The Massachusetts Institute of Technology (MIT), Boston University and hosted on-line workshops for Compuserve.