In 1988 we pioneered the concept that a network of independents could provide companies with high-value, marketing and creative services with a focus on positioning and new product introductions. We put the network together by employing a team of A-level professionals, all with major agency and client backgrounds. We mixed in hot, new talent and wired it with digital, state-of-the-art production capabilities. Like a traditional agency, we have copywriters, art directors and designers, research, media and marketing specialists. But unlike a traditional agency, you only pay for precisely the services you use as you use them. We set it up so companies get exactly what they need, when they need it. A powerful resource, our clients use Hollister & Co. for everything from marketing and strategic counsel to advertising, design, interactive, media relations and merchandising.